Wednesday, April 4, 2018

April 2018 - "Witchery's White Shirt" campaign promotional photoshoot on "Marie Claire Australia" magazine


Since "Witchery" launched its "White Shirt" campaign a decade ago, more than $10 million has been raised for the "Ovarian Cancer Research" foundation. To mark the milestone, 10 prominent australian women are showing their support for the cause by wearing "Witchery’s" capsule collection of 10 iconic white shirts in the may issue of "Marie Claire Australia". Here Kylie Gillies, Samantha Jade and Samantha Armytage reveal why this campaign is so important to them:

“I will do anything i can to take a stand against cancer. Unfortunately, we live in a World where everybody has been touched by cancer. It’s a very close issue to me because of my mum, Jacqui (Who passed away in 2014 after a short battle with an aggressive cancer). Cancer is a horrible disease, but the fact that there’s no early detection test for ovarian cancer is scary. That’s why i’m going to keep using my voice and being a part of these campaigns. What i learnt from my mum’s experience with cancer is that you need to appreciate the people you have in your life – which you often don’t until they’re gone. Tell your family you love them and give them a hug because you might not be able to one day.”

Credit: [X]

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